Music Blog

MTV is working on a new channel they call the "Green Day" channel.

The channel has also launched a flashy new Web site at MTV2.com and has introduced a series of arty short clips ("interstitials," in TV-speak) that play between shows and videos. And as execs tweak MTV2's image, they are carefully choosing rock acts they think will connect with its target audience. "The Green Day model works for us," says MTV/MTV2 programming chief Tom Calderone, who also cites the Killers and My Chemical Romance as key MTV2 bands. "I want MTV2 to still be the Green Day channel when the next album comes out."