Music Blog

An Ashlee Simpson-branded rechargeable battery? Really?

Ignoring the irony of a solar-powered iPod charger sold by a band hailing from the land of perpetual gloom (also: bad weather), we feel this co-branding establishes a frightening precedent for slapdash, slap-on marketing that will take a product we like—and we do like the Solio just fine—and turn it into something we'd be a bit embarrassed to have around. Unless they make an Ashlee Simpson rechargable Ni-Cad battery system, which would be so great omg.